Accelerated Advanced WordPress And Digital Marketing – Vancouver Campus

Learning Objectives

Upon completion of the program, you will have demonstrated the ability to:

• Use relevant strategies to create rewarding digital marketing campaigns.
• Use Google Analytics to optimize, measure and maximize a website’s potential.
• Establish and execute a branding strategy that is defined by persona, values ​​and goals.
• Apply search engine optimization and search engine marketing procedures.
• Identify and integrate suitable social media platforms and campaigns for businesses.
• Measure and track customer behavior throughout a conversion process.
• Understand and test user behavior and measure conversion rates.
• Apply advanced practices on workflow and responsive design in WordPress development.
• Understand all digital marketing tools specific to WordPress development.
• Expand on the use of advanced WordPress Plugin integration in e-commerce and marketing.

Career Opportunities

Upon completion of the program, you will have demonstrated skills in any of the following capacities

• Self-employed WordPress web developer
• WordPress web developer in a studio environment
• Freelance contractor
• Marketing co-ordinator
• digital marketing coordinator
• A specialist in any sub-divisions within the field of web development