Advanced WordPress And Digital Marketing – Vancouver Campus

This program aims to equip you with the skills to effectively establish, implement, and measure digital marketing strategies, as well as to create and customize websites and extensions that optimize exposure and maximize conversions.

Learning Objectives

Upon completion of the program, you will have demonstrated the ability to

• Use relevant strategies to create rewarding digital marketing campaigns.
• Use Google Analytics to optimize, measure and maximize a website’s potential.
• Establish and execute a branding strategy that is defined by persona, values ​​and goals.
• Apply search engine optimization and search engine marketing procedures.
• Measure and track customer behavior throughout a conversion process.
• Understand and test user behavior and measure conversion rates.
• Identify and integrate suitable social media platforms and campaigns for businesses.
• Apply advanced practices on workflow and responsive design in WordPress development.
• Understand all digital marketing tools specific to WordPress development.
• Expand on the use of advanced WordPress Plugin integration in e-commerce and marketing.

Career Opportunities 

• Self-employed WordPress web developer
• WordPress web developer in a studio environment
• Freelance contractor
• Marketing co-ordinator
• digital marketing coordinator
• A specialist in any sub-divisions within the field of web development