Country: Canada
Duration: 2 Years
Program Level: Diploma
Country: Canada
Duration: 2 Years
Program Level: Diploma
Our 2-year advertising and marketing diploma is designed to teach you everything you need to find communications jobs in Canada. You’ll get foundational knowledge of the advertising business as you learn media development, creative management and account management. You’ll also learn how to develop campaign proposals and determine budgets, getting creative in every aspect of your coursework.
You’ll work with technology that’s vital to the modern advertising and marketing communications workplace. You’ll use the same professional software employed by many advertising agencies to plan and create ad campaigns. You’ll also learn search engine optimization (SEO), social media optimization (SMO), and how to work with popular social media platforms and their analytics tools.
Sheridan’s advertising and marketing courses are taught by faculty who have worked in the industry for years. With their experience in creative advertising and marketing communications, they create classrooms that mimic the workplace. You’ll engage in individual projects and groupwork, master adding professional polish to presentations, and even learn how to write the perfect business email.
If you decide you want more real-world work experience before you graduate, you can easily transfer into our three-year Advertising and Marketing Communications – Management advanced diploma. The additional year builds on what you’ll learn in your first two with the added benefit of a 10-week advertising internship. In the advanced diploma, you’ll also work on a Capstone project with a real client to expand your professional portfolio.
All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway towards the Chartered Marketer (CM) designation.
All students enrolled in Pilon School of Business programs get a free student membership to Sheridan EDGE, an entrepreneurship hub for impact entrepreneurs to grow their ventures, collaborate and develop new skills. The membership includes:
“The Sheridan Advertising and Marketing program provides outstanding and highly relevant education with a strong focus on the current digital & programmatic media landscape.”
– Victoria Morris, Head of Investment, m/SIX Communications Canada
Ontario Secondary School Diploma or equivalent, including these required courses:
or
You can apply to Sheridan’s certificate, diploma and advanced diploma programs as a “mature student” if you:
Applicant Selection
Eligible applicants are selected on the basis of previous academic achievement (the average of their six highest senior-level credits, including required courses).
ENGLISH LANGUAGE PROFICIENCY:
Sheridan recognizes the following tests and considers their minimum scores for admission decisions. (Only one official result is required.) Note: For admission purposes, some programs require a higher score than the minimum scores stated below.
| Test | Certificate or Diploma program requirement | Degree and Graduate Certificate program requirement |
|---|---|---|
| Sheridan’s ESL program EAP level (English for Academic Purposes) | A minimum score of 70% in listening and speaking and 70% in reading and writing. General Education courses and Navigating Digital Environments (INFO) minimum required grade of 50%. | A minimum score of 75% in listening and speaking and 75% in reading and writing. General Education courses and Navigating Digital Environments (INFO) minimum required grade of 50%. |
| Sheridan EPA test (English Proficiency Assessment) | Listening Band – 4.0 Reading Combined Band – 4.0 Writing – CLB 7 | Listening Band – 4.5 Reading Combined Band – 4.5 Writing – CLB 8 |
| CAEL (Canadian Academic English Language) online or in person | overall score 60 with no individual section below 50 | overall score 70 with no individual section below 60 |
| Cambridge English Test Exams (B2 First/C1 Advanced/C2 Proficiency score) | overall Cambridge English Scale score 169 with no individual score below 162 | overall Cambridge English Scale score 176 with no individual score below 169 |
| Duolingo English Language Test | overall score of 105 with no integrated subscore lower than 85 | overall score of 115 with no integrated subscore lower than 95 |
| IELTS Academic Level (International English Language Testing System) online or in person | overall score 6.0 with no individual band below 5.5
One Skill Retake is acceptable |
overall score 6.5 with no individual band below 6.0
One Skill Retake is acceptable |
| iTEP Academic-Plus | overall score 3.7 | overall score 3.9 |
| LanguageCert Academic | overall score 65 with no individual skill score below 60 | overall score 70 with no individual skill score below 65 |
| PTE Academic (Pearson Test of English) online or in person | overall score 58 with no individual section below 49 | overall score 60 with no individual section below 57 |
| TOEFL iBT (Test of English as a Foreign Language) and TOEFL iBT Home Edition (DI Code: 9117) | overall score 80 with no individual section below 20
MyBest scores are acceptable |
overall score 88 with no individual section below 21
MyBest scores are acceptable |
NOTE:
CAD18,662.99 Approx.
| Country | |
|---|---|
| Duration | |
| Program Level | |
| School |
| Country | |
|---|---|
| Living Costs | $11,800 - $15,750/Year |
| Application Fee | $100 - $200 |
| IELTS Requirement | 6.0 - 7.0 |
| Work Opportunities | Yes; Post-Graduation Work Permit Program (up to 3 years) |
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