Once your foundation year is complete, you’ll move on to develop your knowledge in key areas of business management, including managing people and an introduction to how modern organisations function. You’ll study traditional and digital marketing tools, strategy planning, innovation, communications, business transformation, and much more. This course also teaches you the theoretical and practical aspects of a range of key marketing functions, including an awareness of the ethical professional environment in which marketers must now operate.
BA (Hons) Business Management (Marketing) With Foundation Year
Country: Germany
Duration: 4 Years +
Program Level: Bachelors
Country: Germany
Duration: 4 Years +
Program Level: Bachelors
Overview
Studying marketing with Arden means you’ll learn the latest and most in demand skills and competencies required to become a successful marketing professional. This foundation degree programme provides you with the opportunity to develop your study skills before focusing on business and marketing in depth. Foundation courses are the ideal choice if it’s been a while since you were in education, or if you don’t meet the entry requirements for a standard university degree programme.
This course has been developed with input from world-leading organisations and researchers so that you are exposed to the most relevant advancements happening in marketing right now. That means you’ll be able to show future employers that you have the knowledge required to fill current skills gaps in the field.
When you graduate from this course you will receive:
- BA (Hons) Business Management (Marketing)
- Certificate in Professional Marketing from CIM
- Certified Digital Marketing Associate from the DMI
- IOEE Professional Diploma in Enterprise and Entrepreneurship
Requirements
At Arden University we consider applications on a case by case basis. If you have significant work experience, have qualifications you have gained elsewhere, or a degree or qualification that isn’t a clear pathway to this degree – we are more than happy to discuss your application.
To be able to study this course, we need to see that you have:
- At least 3 x GCSEs OR 45 credits at Level 2 or equivalent – if your qualifications are older than 3 years we would also ask to see a professional CV.
- Applicants may be considered based on a minimum of 12 months of professional work experience evidenced with a CV and Reference if they do not meet the qualification requirements.
- We also offer this course as a standard bachelor’s degree without foundation year.
English proficiency
- IELTS 6.0 (no less than 5.5 in any element); or TOEFL iBT 80; or equivalent
- Alternatively, evidence you have previously studied in English, such as a letter to show that the Medium of Instruction was in English can be accepted.
Video

Tuition:
€42,000.00 Approx.
Application Fee:
$250
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Germany Information
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Living Costs | $8,000 - $12,000/Year |
Application Fee | $50 - $100 |
IELTS Requirement | 6.0 - 7.0 |
Work Opportunities | Yes; 18‑month job search permit available |
Need Help?
We are here to help you and guide you through your study abroad journey! Get in touch with us for any queries or questions.
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