BACHELOR OF ARTS IN BUSINESS COMMUNICATION

Overview

The Bachelor of Arts in Business Communication (BABC) is an interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learnt and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.

Graduates of the BABC program will be able to:
  • Use communication theories to assess basic issues in cultural contexts
  • Critique communication media influence on audience perceptions of issues, events, products and services.
  • Evaluate the effectiveness and integration of all types of media and communications.
  • Demonstrate communication-oriented research and information seeking strategies.
  • Create ethically and legally sound content for a variety of forms of media and markets.
  • Integrate media and content to communicate persuasively to specific audiences.
  • Apply communication methods to business problems and contexts.
  • Demonstrate critical thinking and reflection skills in course deliverables.
  • Work productively in a collaborative environment.

 

Requirements

ENTRY REQUIREMENTS

  • Canadian High School (Grade 12) diploma or equivalent with an overall average of C or better (2.0 on a 4.33 scale)

OR

  • Twenty-one (21) years of age or older and out of high school for at least two years, and
  • Documented success through academic, professional or volunteer activities

AND

  • Academic IELTS – 6.5 or better with a minimum of 6.0 in the writing band, or equivalent (for students whose first language is not English).

ENGLISH LANGUAGE INSTRUCTION

If you have completed your education in an English-speaking country, then you may be able to provide your transcripts/reports as proof of your academic English-language proficiency.

UCW accepts the following achievements as meeting the requirements for admission (without the requirement to take UAP).

  • BC English 12 (or equivalency) taken in Canada with a final grade of ‘C’ (or better).
  • Four years of full-time study at a school that is located in a country where English is the language of instruction with a final-year average grade of ‘C’ (or better).
  • International Baccalaureate English A1/A2 or English Literature and Performance with a final grade of ‘3’ (or better).
  • 3-credit academic English course with a final grade of ‘C’ (or better).
  • 30-credits of academic post-secondary studies in a country where English is the language of instruction with a CGPA of 2.00 (or better).

However, the admissions department may request further proof of English-language proficiency from applicants if it is noticed that there are English-language errors in your application.

ENGLISH LANGUAGE TEST

If you have completed your education in a non-English-speaking country, then you may choose to provide proof of successful completion of a standardized English-language proficiency test.

UCW accepts the following tests with the stated scores as meeting the requirements for direct admission to a degree program (without the requirement to take UAP).

TEST MINIMUM OVERALL SCORE MINIMUM WRITING SCORE
IELTS – Academic* 6.5 6.0
CAEL 70 60**
CAEL Online 70 60**
CAE*** 176 N/A
Duolingo – Undergraduate Programs 110 100****
Duolingo – Graduate Programs 115 105****
Password 6.5 6.0
PTE or PTE Online – Academic 61 60
TOEFL – iBT 88 20**

*UCW now accepts IELTS One Skill Retake which allows test takers to sit just one of the four skills (Listening, Reading, Writing, or Speaking) from their IELTS test again.
**The minimum writing score is also applicable to all assessed components of the test.
***May be either of the following three tests; Cambridge B2 First; Cambridge C1 Advanced; or Cambridge C2 Proficiency
****Writing is assessed as the average score for achievement in both Literacy and Production.

However, the Admissions Department may request further proof of English-language proficiency from applicants if the test date is more than two years before the first day of your program start date.

You can complete the English pathway courses (University Access Program) in order to meet the English proficiency requirements of the Bachelor of Commerce program.

Video

Tuition:

$80,720.00

Application Fee:
$250
$0
Location
Canada > Ontario
Country

Duration

Program Level

School

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