The basketball club ALBA BERLIN and the University of Europe for Applied Sciences (UE) have jointly developed this Europe-wide unique specialisation. Here you will find everything you need to know about the basketball business in Germany, Europe and the USA.
Your teachers are experienced professionals from basketball federations and clubs.
The Basketball Management specialisation comprises of modules such as “Innovation Management in Sport” & “Trends in Sport & Event Management”.
The first two semesters are dedicated to “Basketball Sport” and “Basketball Business”. The 5th and 6th semesters are dedicated to “Basketball Management“. What are the special features of basketball marketing? For example, how do I manage a brand like ALBA BERLIN? What role do the fans and fan culture play? How do I deal with sponsors? Our lecturers from the football business will give you answers to all these questions and many more.
HIGH SCHOOL/ BACHELOR DIPLOMA AND TRANSCRIPT Or equivalent occupational diploma officially
translated to English or German
LANGUAGE PROFICIENCY
English language certificate
– IELTS5.5 overall
– TOEFL iBT72
– TOEFL ITP (paper based) 543
– Pearson Test of English (Academic) 59
– Pearson Test of English (General) Level 1
– Cambridge English Advanced and Proficiency 160 overall
– Cambridge Exam First (FCE)
– TOEIC Listening/Reading 785, Speaking 160, Writing 150
– PASSWORD5.5 (no less than 5.0 in each component)
– EF SET (50-minute Test) 51 (only for students applying with a MOI letter)
– Duolingo 100
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