Become a digital pioneer and real all-rounder, learn to understand the complex relationships between marketing, business administration and communication design and shape the future of media communication on an expert level!
The subject areas of this interdisciplinary dual Bachelor’s degree programme range from the production of digital content (e.g. on social media, websites and podcasts) and modules from the fields of business administration/commerce to digital transformation and digital enterprise.
The programme is held in German with selected modules in English.
The modern equipment at our campuses allows you, for example, to handle a simulated social media crisis or to use our audio and TV studios to create various digital products.
Our professors from academia and industry support you in the implementation of your projects and enable an effective transfer of knowledge between your practice company and the university for your successful career start.
Requirements
HIGH SCHOOL/ BACHELOR DIPLOMA AND TRANSCRIPT Or equivalent occupational diploma officially
translated to English or German
LANGUAGE PROFICIENCY
English language certificate
– IELTS5.5 overall
– TOEFL iBT72
– TOEFL ITP (paper based) 543
– Pearson Test of English (Academic) 59
– Pearson Test of English (General) Level 1
– Cambridge English Advanced and Proficiency 160 overall
– Cambridge Exam First (FCE)
– TOEIC Listening/Reading 785, Speaking 160, Writing 150
– PASSWORD5.5 (no less than 5.0 in each component)
– EF SET (50-minute Test) 51 (only for students applying with a MOI letter)
– Duolingo 100
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