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BSc in Business Administration specialization in Marketing

    Country: Cyprus

    Duration: 3 - 4 Years

    Program Level: Bachelors

    Country: Cyprus

    Duration: 3 - 4 Years

    Program Level: Bachelors

Overview

The program of studies of the Marketing Specialization focuses on the acquisition of knowledge, cultivation of skills, and learning of techniques aiming to the successful identification, understanding, and satisfaction of the needs and wants of consumer and organizational buyers.  Particular emphasis is put on the development and implementation of value-enhancing marketing strategies, that will allow a firm to achieve its objectives by exploiting its resources and capabilities, taking into consideration the opportunities and challenges of the external environment.
The program of studies covers a wide range of marketing courses, such as strategic marketing, marketing research, marketing communications, consumer behavior, sales management, digital marketing, social media marketing, retail management, and international marketing.

 

Key Learning Outcomes

 

The program of studies of the Marketing Specialization aims at the following learning outcomes:
a) to provide fundamental knowledge on marketing in general and its specific functional areas in particular;
b) to supply with the necessary modern tools, techniques, and methodologies in solving problems relating to marketing;
c) to cultivate critical thinking, creative perception, and team spirit;
d) to expose to successful marketing practices of firms in Cyprus and abroad; and
e) to demonstrate the effective and efficient way of working in various marketing positions.

Requirements

The vast majority of newly admitted undergraduate students enter the University of Cyprus following Pancyprian Examinations organised by the Ministry of Education and Culture for admission into establishments of higher education.

Admission based on Special Criteria: Candidates who have taken the Pancyprian Examinations and who meet certain special criteria, as these are set out in the Rules and Regulations of Academic and Student Affairs, may seek a limited number of places (14% of Cypriot admissions).

· Top athletes and persons distinguished in International Olympiads: Athletes with top distinctions in sports, as defined by the Council of the University of Cyprus or who have won 1st 2nd or 3rd place medals in International Olympiads (e.g. Mathematics, ICT, Biology, etc.), may be admitted into Departments of Cyprus University without examinations simply on the basis of their Lyceum Leaving Certificate.

· Entry on the basis of Panhellenic Examinations: 10% of the total number of places offered through the Pancyprian Examinations may be taken up by candidates passing the Panhellenic Examinations.

Entry on the basis of International Examinations

 

An additional number of places (3%) of admissions from Cyprus may be sought on the basis of the results of international examinations such as GCE, Baccalaureate or other equivalent examinations, by Cypriots belonging to the Republic’s official religious groups, repatriated Cypriots, Cypriots who reside permanently abroad, Greeks of the diaspora, children of officials of the Cypriot Foreign Service and foreign citizens from EU states or countries outside the European Union.

Turkish-Cypriots Turkish Cypriot graduates of six-grade secondary schools are admitted on the basis of their school-leaving certificate or after passing special written or oral examinations organised by the competent Department. Transfers/Second Degree Every year Cyprus University offers a limited number of places for internal/external transfers and for obtaining a second degree.

REQUIREMENTS FOR NON-EU STUDENTS

➢ Being graduates of a Secondary School, recognized by the appropriate education authority of their country

➢ Certificate of good knowledge of Greek language

➢ Certificate of citizenship

➢ Copy of identity card or passport

➢ All candidates must meet the grade requirements that are defined by the UCY Departments

VISA/ENTRY PERMIT

For all non- EU candidates, who will study at the University of Cyprus, a visa/ entry permit to the Republic of Cyprus is required. The visa / entry permit is issued by the Civil and Migration Department of the Republic of Cyprus.

Video

Tuition:

27,336.00 Approx.

Application Fee:
$250
$0
Country

Duration

Program Level

School

Cyprus Information
Country

Living Costs

$8,000 - $12,000/Year

Application Fee

$50 - $100

IELTS Requirement

6.0 - 7.0

Work Opportunities

Limited; few pathways available

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