Business Administration – Marketing

Broaden or specialize your marketing expertise

Customize your education by choosing courses that fit your goals and interests! Third-year electives include business innovation, content marketing, leadership development, search engine marketing, entrepreneurship, sales account management and more. Specialize in certain areas or broaden your marketing knowledge — the choice is yours. Electives are constantly updated to reflect industry demands.

Gain experience and build industry connections

Experiential learning is at the core of our Business Administration – Marketing advanced diploma. You’ll work with your peers on various activities, case studies and projects, including development of a marketing plan for a real-world industry client. You can also gain additional experience through an optional co-op placement, which may lead to employment opportunities after you graduate.

Work towards your marketing degree and other certification

Many students use this program as a springboard towards their degree. Your diploma credits can be applied towards our Honours Bachelor of Business Administration (Marketing Management) degree. You can also apply for a Professional Sales Certificate from the Canadian Professional Sales Association (CPSA) if you’ve completed five core courses that align with the CPSA’s Competency Framework.

Get access to resources from the Canadian Marketing Association

All Sheridan students can sign up for membership with the Canadian Marketing Association (CMA) by using their Sheridan email address. The CMA provides access to:

• Exclusive events and member pricing
• Professional development opportunities
• Exclusive content, including guides, whitepapers and research reports
• Networking opportunities with the top marketing talent in Canada
• CMA NXT postsecondary career planning resources

This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway towards the Chartered Marketer (CM) designation.

Unlock entrepreneurial and changemaking skills as part of your career toolkit

All students enrolled in Pilon School of Business programs get a free student membership to Sheridan EDGE, an entrepreneurship hub for impact entrepreneurs to grow their ventures, collaborate and develop new skills. The membership includes:

• Learning modules that explore entrepreneurship, intrapreneurship, ideation and innovation and changemaking.
• Access to exclusive events.
• Collaboration with faculty advisers who provide personalized guidance.
• And more.

Extracurricular opportunities

The Sheridan marketing experience extends beyond the classroom. You’ll have the opportunity to get involved in a variety of extracurricular activities and student-run organizations such as the Marketing Association, Business Council and Sheridan Student Union. You can also join other business students in Enactus and Toastmasters clubs, and you’ll have the opportunity to represent the college at events such as the Ontario Colleges Marketing Competition (OCMC).