Digital Marketing & Social Media BA (Hons) with Integrated International Foundation Year and Professional Practice Year

A five year course, including a foundation year to help develop your creativity before you embark on year one of a degree, and a year on a professional placement gaining valuable industry experience prior to your final year of study.

Want to take your place in the ever-evolving landscape of digital marketing and social media? Our BA (Hons) Digital Marketing & Social Media degree course, taught at UCA Epsom’s Business School for the Creative Industries, will give you the skills to get there.

You’ll learn the fundamentals of the discipline, from media planning and buying to brand identity, marketing, and communications. You’ll explore the impact of social media on society, politics, and the economy — plus the practical elements of using social media as a business tool.

You’ll have the chance to apply your skills in a specific area of interest within the creative industries – choose from Cosmetics and Beauty, Fashion, Games, Lifestyle, or Music. And in your second year, you’ll be able to pick from a range of exciting elective units to broaden your knowledge even further.

By the end of your degree, you’ll be an expert marketeer and a highly effective social media manager with the knowledge you need to use paid, owned, and earned media to meet business goals, plus a detailed understanding of how to target your core audiences and harness the power of influencers. You’ll be adaptable and quick-thinking, with a detailed grasp of the role that digital marketing and social media play in different global markets.