The Digital Strategy micro-credential is an online 11-hour course with four modules in partnership with the Digital Marketing Institute (DMI). With a focus on career-ready learning, this course provides you with the opportunity to rapidly expand your digital strategy knowledge. Whether you’re considering changing job roles, are taking on a new project or are simply curious about the subject and want to learn more, this course will quickly get you up to speed with everything you need to know – from understanding the customer and telling your brand story to becoming a digital leader.
With its unique combination of self-paced instruction, practical toolkits, templates and real-world examples, the program offers quick and easy access to cutting-edge knowledge, skills and best industry practices, designed with the busy working professional in mind.
You can demonstrate your subject knowledge and proven credentials to employers and peers alike by receiving your globally recognized DMI Associate certification upon course completion.
WHAT CAN LEARNERS EXPECT?
Delivered through a blend of dynamic video presentations, interactive learning activities, essential readings, case studies and useful toolkits, this course will quickly make you familiar with the core principles of digital strategy and related best practices. The bite-sized structure of the course is specifically designed to fit around your lifestyle and commitments.
By the end of this course, you will be able to:
- Understand your customer
- Celebrate your brand story
- Plan and set your digital marketing budget
- Optimize the digital channels that your customers use on their journey to your website
- Underpin your digital strategy by developing strong digital leadership skills
Delivery:
Online