The Diploma in Digital Marketing Specialist Co-op program focuses on marketing, advertising and campaign management through the PPC marketing model, social media networks and research to build the correct marketing strategy. This program qualifies for Better Jobs Ontario funding.
This program is powered by the Digital Marketing Institute (DMI) and Perlego. Upon successful completion, you will also receive a Digital Marketing Associate certificate.
Program Outcomes
Develop digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters
Make use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics
Improve your writing and create content for promotional purposes
Conduct surveys to identify the interests and concerns of key stakeholders
Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads
Gain an additional certificate from the Digital Marketing Institute
Strengthen your resume with Canadian work experience
Co-op placement
Career Opportunities
Communications officer
Digital marketing specialist
Social media coordinator
Content creator/writer
Requirements
Have an Ontario Secondary School Diploma or equivalent or be at least 18 years of age and pass the Wonderlic test.
For non-native English speakers:
Successful completion of TSoM EAP Level 4 or
Have the required IELTS 5.5 score or equivalent or
Pass the TSoM English Assessment
Computer Use Expectation
In order to successfully progress through your studies at Toronto School of Management (TSoM), it is recommended that you have access to a personal computer or laptop. TSoM offers access to computer labs on campus, but availability cannot be guaranteed and some program software may not be available on all open access computers.
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