Fashion Marketing and Communication Management

A fusion of communication, marketing, innovation, strategy and creativity to face the challenges of today and create the future of fashion.

The Diploma in Fashion Marketing and Communication Management gives you the skill-set you need to adopt creative and differential strategies for brands and brand products with a sustainable and ethical vision to meet the challenges the fashion industry faces both today and in the future.

In a highly competitive context, of profound social and technological change, companies need innovative marketing and communication ideas, ideas well-suited to new realities, languages ​​and formats, that transmit their values and connect with the target audience.

This course is an intersection between creativity and strategy, and in it you’ll learn to innovate without losing sight of the commercial dimension, developing projects in communication, brand and product management, digital marketing, events, new business models, sustainability and innovation, and more.

In the 3-year course you’ll develop global knowledge of the fashion market, acquire a wide range of interdisciplinary and specific skills, and use a variety of creative and digital tools.

You’ll be studying the Diploma in Fashion Marketing and Communication Management at IED Barcelona, an internationally recognized design school with a team of lecturers made up of professionals who’ve made their name working in the field. What’s more, collaborating with prominent names in the business community helps you build your network and gives you a realistic vision of the sector.

You’ll acquire the skill-set you need: specialized training in trend and consumer behaviour analysis, brand and product management, digital marketing and innovation.

Another fundamental feature of the course is that it gives you a global outlook, essential to work with different markets, and actively encourages adapting to change and technological progress in the fashion industry.

At the end of the course you’ll have acquired a profile that combines creativity and management, with a focus on an ethical and sustainable approach, to provide solutions for the challenges the fashion sector faces both today and in the future.

When you finish your studies the portfolio you’ve created is exactly what you need to open the doors of the professional market with a wide range of professional opportunities; opportunities that arise both traditionally in the sector, and those that arise as a result of its evolution:

·        Marketing management

·        Communication management

·        Brand management

·        Product management

·        Retail management

·        Circular process management

·        Press office and PR management

·        Event management

·        Professional sales showroom management (B2B): commercial management

·        Digital content management

·        Fashion editing