Propel Your Career Forward with a Master of Science in Marketing Degree
Marketing powers global commerce, brand awareness, advertising campaigns, consumer spending, market research and social media — it’s at the heart of it all.
Become a leader in an industry that rewards strategy, solutions, insights and problem solving. The Walker School of Business & Technology’s MS in Marketing degree will prepare you to analyze marketing challenges, apply analytical tools and techniques, and formulate effective marketing solutions within complex, real-world business settings.
If you’ve already earned your undergraduate degree — whether in business or another area — and you’re interested in obtaining a focused master’s degree in business, our marketing graduate program is ideal for you.
Obtain a Global Education Focused on Your Professional and Personal Development
Webster University provides unique global experiences that will prepare you to lead in your community and around the world. Learn to address critical issues facing marketing experts, and leverage analytics and other tools to produce impactful marketing strategies.
As you earn your graduate marketing degree, you’ll build knowledge and skills in managing value creation by developing and evaluating marketing strategies and objectives to foster long-term success and promote meaningful relationships.
Our marketing graduate program will also develop your personal skills in communication, personal brand management, leadership and ethics, all of which are keys to success as a marketing professional.
Earning your graduate marketing degree is a smart decision in today’s business climate. Evidence suggests that graduates with specialized business master’s degrees are becoming more desirable to employers.
The management (BA) with an emphasis in marketing prepares students for a broad spectrum of careers in marketing, including branding, product development, advertising, digital marketing and customer relationship management. Students learn how organizations create value through the various marketing activities: customer behavior, pricing, promotion, product development, distribution and marketing research.
Learning Outcomes
- Analyze, understand and evaluate how legal, social, economic and global issues affect business.
- Integrate key theories to manage people, processes and resources in a diverse organization.
- Use appropriate tools and technology to critically analyze and interpret key business information.
- Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions.
- Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges.
- Students will be able to demonstrate an understanding of how to identify and utilize relevant information in order to make effective marketing decisions.
- Students will be able to demonstrate the ability to make and defend decisions regarding the various marketing mix elements for value creation in a way that reflects the needs and characteristics desired for organizational success and meaningful relationships among and between stakeholders.
- Students will demonstrate personal skills (i.e. ethics, teamwork, effective communication, critical thinking) which are important keys to having a successful career in marketing.
- Students will be able to demonstrate an understanding of mutually interdependent relationships of all the major functional areas of a business enterprise.
This program is offered by the George Herbert Walker School of Business and Technology/Management Department. It is available at select international campuses but not at the St. Louis main campus. Please see the Locations Offering.
The BA in management is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).