Management (BA) with an Emphasis in Marketing

Overview

Propel Your Career Forward with a Master of Science in Marketing Degree

Marketing powers global commerce, brand awareness, advertising campaigns, consumer spending, market research and social media — it’s at the heart of it all.

Become a leader in an industry that rewards strategy, solutions, insights and problem solving. The Walker School of Business & Technology’s MS in Marketing degree will prepare you to analyze marketing challenges, apply analytical tools and techniques, and formulate effective marketing solutions within complex, real-world business settings.

If you’ve already earned your undergraduate degree — whether in business or another area — and you’re interested in obtaining a focused master’s degree in business, our marketing graduate program is ideal for you.

Obtain a Global Education Focused on Your Professional and Personal Development

Webster University provides unique global experiences that will prepare you to lead in your community and around the world. Learn to address critical issues facing marketing experts, and leverage analytics and other tools to produce impactful marketing strategies.

As you earn your graduate marketing degree, you’ll build knowledge and skills in managing value creation by developing and evaluating marketing strategies and objectives to foster long-term success and promote meaningful relationships.

Our marketing graduate program will also develop your personal skills in communication, personal brand management, leadership and ethics, all of which are keys to success as a marketing professional.

Earning your graduate marketing degree is a smart decision in today’s business climate. Evidence suggests that graduates with specialized business master’s degrees are becoming more desirable to employers.

The management (BA) with an emphasis in marketing prepares students for a broad spectrum of careers in marketing, including branding, product development, advertising, digital marketing and customer relationship management. Students learn how organizations create value through the various marketing activities: customer behavior, pricing, promotion, product development, distribution and marketing research.

Learning Outcomes

  • Analyze, understand and evaluate how legal, social, economic and global issues affect business.
  • Integrate key theories to manage people, processes and resources in a diverse organization.
  • Use appropriate tools and technology to critically analyze and interpret key business information.
  • Apply concepts regarding ethics and corporate responsibility and how they impact managerial decisions.
  • Build upon ambiguous and incomplete information to draft, support and defend innovative solutions to complex managerial challenges.
  • Students will be able to demonstrate an understanding of how to identify and utilize relevant information in order to make effective marketing decisions.
  • Students will be able to demonstrate the ability to make and defend decisions regarding the various marketing mix elements for value creation in a way that reflects the needs and characteristics desired for organizational success and meaningful relationships among and between stakeholders.
  • Students will demonstrate personal skills (i.e. ethics, teamwork, effective communication, critical thinking) which are important keys to having a successful career in marketing.
  • Students will be able to demonstrate an understanding of mutually interdependent relationships of all the major functional areas of a business enterprise.

This program is offered by the George Herbert Walker School of Business and Technology/Management Department. It is available at select international campuses but not at the St. Louis main campus. Please see the Locations Offering.

  • Austria
  • Greece

 

acbsp logoThe BA in management is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Requirements

Webster University welcomes applications for admission from students from all countries. General information about degree seeking study at Webster University’s international campuses may be found on the website by clicking on the Worldwide Campuses tab and scrolling to the International Campuses.

Application Requirements

  • A completed online application for graduate admissions. Non-U.S. citizens, U.S. citizens applying from outside the U.S. and any student applying to a campus outside the United States should complete the international application online
  • Official transcripts from the educational institution from which the student earned their first bachelors-level degree. For U.S. institutions, this means accreditation from a regional accrediting body. Non-U.S. institutions must be recognized by the Ministry of Education as a university-level provider of higher education and accredited by any appropriate agencies within the home country and any countries in which it operates and/or issues degrees. This transcript and/or diploma must show the degree received and the date conferred. Applicants previously enrolled in graduate-level coursework must submit official transcripts of that work. All official transcripts and documents in a language other than English must be accompanied by a certified English translation.
  • Proof of English language proficiency. See English Language Proficiency section below for approved methods.
  • A curriculum vitae (résumé) that documents prior employment and experience or an essay on a topic of the student’s choice, such as a special interest, significant experience or notable achievement. Minimum 300 word count in length.

International students recruited to the U.S. will be required to pay a Tuition Deposit equivalent to a one-semester tuition charge, and only applies to tuition fees. This Tuition Deposit is non-refundable upon enrollment and forfeited if the student decides to transfer out of the University. Any forfeited Tuition Deposit will be applied to tuition fees if the student rejoins the University within twelve (12) months from the date of their last class attendance.

Note: Graduate applicants who apply and are provisionally accepted either by submitting unofficial transcripts or before completing their undergraduate degree must submit a final transcript indicating the degree received and the date conferred. If transcripts do not indicate degree or conferral date a copy of diploma is required. This official transcript must be on file within eight weeks from the beginning of the student’s starting term for full acceptance to the University.

There are two paths for submitting official transcripts for international students:

  1. Request the university sends Webster University an official transcript directly in a sealed envelope.
  2. If the student has attended a school or country that does not issue transcripts to other schools, and instead issues only one original certificate or mark sheet directly to the student, then the student can bring in their original, final transcript and diploma to a Webster staff member, for the staff member to verify and take certified true copies. These copies will become the official transcripts and the originals will be returned to the student.

Additional Application Requirements

  • Additional official documentation may be required depending upon an applicant’s program of interest or previous educational background. See program page for details.
  • International applicants who will require a student visa must submit a photocopy of the biographical page from their passport.
  • Applying for a visa: Students requiring a visa to study in the country in which their campus is located will be required to provide additional documentation for the visa process. Visa documentation requirements can vary at international campus locations depending upon the applicant’s citizenship status and/or country of origin at the time of acceptance to the University. Applicants should check with the campus they plan to attend for specifics. Students are responsible for applying and obtaining their visa. The University will provide support and guidance during the process and will notify applicants if additional documentation is required to complete the application file. Upon receipt, the University can vouch for student status and any associated charges.
  • International students recruited to the U.S. will be required to pay a Tuition Deposit equivalent to a one-semester tuition charge, and only applies to tuition fees. This Tuition Deposit is non-refundable upon enrollment and forfeited if the student decides to transfer out of the University. Any forfeited Tuition Deposit will be applied to tuition fees if the student rejoins the University within twelve (12) months from the date of their last class attendance.

Important: Applicants from abroad should complete and submit all necessary documents at least four to six months before the desired entry term to allow sufficient time for accepted applicants to apply for a student visa. In addition, applicants should retain photocopies of all documents submitted to the University as these may need to be presented at the consulate/embassy when applying for the student visa.


English Language Proficiency

The following methods have been approved for proving English Proficiency for international student applicants:

  1. The English proficiency test requirement is waived for TOEFL exempted countries: Antigua and Barbuda, Australia, Bahamas, Barbados, Belize, Botswana, Canada (except Quebec), Fiji, Gambia, Ghana, Grenada, Guyana, Ireland, Jamaica, Kenya, Liberia, Malta, Marshall Islands, Mauritius, Micronesia, New Zealand, Nigeria, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and Grenadines, Sierra Leone, Singapore, Solomon Islands, South Africa, St. Helena, Tanzania, Trinidad and Tobago, Uganda, United Kingdom, Zambia, and Zimbabwe,
  2. Completion of at least one year academic of college-level coursework for undergraduate students at a regionally accredited U.S. institution of higher learning within the last three years.  It must be academic coursework that is completed; ESL coursework does not qualify.
  3. Completion of at least one semester of graduate-level courses with grades of B or higher at a regionally accredited U.S. institution of higher learning within the last three years.  Coursework must be academic; ESL coursework does not qualify.
  4. If a student has completed three or more years of study in an English-medium high school or university-level academic program in a country other than ones listed above, he/she may request a waiver.
  5. Successful completion of the ELS Language Center’s English for Academic Purposes or ELS Language Center Level 112 (must have valid ELS 112 Certificate of Completion).
  6. Successful completion of the University of Central Florida’s Center for Multilingual Multicultural Studies (CMMS) Intensive English Program (must have valid completion certificate).
  7. Successfully meeting the requirements for one of the following tests within the last two years.
    • TOEFL: jBT: 80
    • TOEFL: pBT: 550
    • IELTS: Academic: 6.0
    • Duolingo: 120
    • Pearson: 53
    • Cambridge Academic English: 169
    • Password: 6.0
    • GTEC: 1201
    • jTEP: 3.7
    • SAT’s English-based Reading and Writing Score: 450
    • ACT composite score: 23

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Tuition:

$62,900.00

Application Fee:
$250
$0
Location
Austria > Vienna
Greece > Athens
USA > Chicago > illinois > Kansas > Missouri > St. Louis > New York
Duration

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