MARKETING with major in DIGITAL MARKETING & ADVERTISING MANAGEMENT

Today’s businesses require creative marketing professionals who understand the dynamics of a competitive economy. They are focused on consumer needs, possess the ability to translate those needs into products and services and then selling them for a profit. Those who excel in the field of marketing possess special skills: intuition, logic, creativity, well developed analytical skills and leadership abilities. No doubt, a good marketer is a necessary adjunct to the profitability and hence, the success of any business.

This course is ideal for the creative mind, as it combines content rich in digital marketing such as: search engine optimization, email marketing, mobile marketing, digital analytics, advertising design and digital video production with business courses relevant to the true marketing spirit including advertising, media planning & buying and research skills for advertising management.

You have the choice of selecting your courses or modules, so that your course of study is completed ideally through classes in the daytime but with the flexibility for classes in the evening or on Sundays. This programme requires a lab component to be completed. Students must have physical access to our Worthington Avenue Campus.

PROGRAMME LEARNING OUTCOMES

Graduates of the BSc in Marketing with a Major in Digital Marketing & Advertising Management will be able to:

1. The student will demonstrate effective oral and written communication skills by
   (a) composing professional quality business documents,
   (b) preparing and delivering professional presentations on business and marketing topics. (Life Skills)
2. The student will demonstrate knowledge of fundamental marketing theories, concepts, and management analytical tools applicable in the global marketplace. (Knowledge and Understanding)
3. The student will outline the components of a marketing plan that will meet the goals of a business or organisation. (Knowledge and Understanding)
4. The student will exhibit an understanding of ethics and social responsibility. (Life Skills)
5. The student will apply critical thinking skills to evaluate the impact of marketing strategies on the return on investment and goals of the organisation. (Application and Practice)
6. The student will demonstrate sensitivity in multicultural and diversity issues impacting consumer behaviour and operating in the global marketplace. (Application and Practice)
7.  The student will demonstrate an understanding of teamwork as it occurs in business situations. (Autonomy and Responsibility)
8. The student will communicate marketing information accurately, and with persuasion techniques in oral, written, graphic and interactive media formats. (Application and Practice)
9. The student will create an integrated marketing communication plan that utilises current technology driving the digital landscape (Application and Practice)
10. The student will demonstrate career readiness through completion of a structured marketing project or research-based experience geared for the online market or global marketplace. (Application and Practice)

CAREER OPPORTUNITIES

Graduates in the BSc in Marketing with a Major in Digital Marketing & Advertising Management programme will master the essential skills necessary to pursue careers as:

• Marketing Manager
• Marketing Communications Manager
• Social Media Manager
• Digital Content Creator
• Publicist
• Graphic Design
• Promotions Manager