MARKETING

Today’s businesses require creative marketing professionals who understand the dynamics of a competitive economy. They are focused on consumer needs, possess the ability to translate those needs into products and services and then selling them for a profit. Those who excel in the field of marketing possess special skills: intuition, logic, creativity, well developed analytical skills and leadership abilities. No doubt, a good marketer is a necessary adjunct to the profitability and hence, the success of any business. The University of the Commonwealth Caribbean (UCC) strives to keep its programme content engaging and relevant to business needs. This programme structure reflects our commitment to provide students with the best curriculum to meet their aspirations for success in business.

The Bachelor of Science Degree in Marketing is so structured to give aspiring marketing specialists an opportunity to develop the knowledge, analytical skills and techniques used by successful marketing professionals. The curriculum has been designed to include the most current trends, techniques and practices of contemporary marketing. Some of the specialised modules include: Brand & Product Management, Social Media Marketing, Destination & Attractions Marketing, Retail Management, Sales Management, Consumer Behaviour, Public Relations, Advertising and Strategic Marketing.

PROGRAMME LEARNING GOALS

This programme will:

1. Develop customer insights that are important for executing marketing strategies;
2. Design, plan, collect data, analyse, and interpret results for marketing decision-making;
3. Develop excellent communication and negotiation skills;
4. Become creative, innovate and critical thinkers;
5. Effectively utilise the concepts of segmentation, targeting and positioning in strategic marketing;
6. Effectively develop and implement action plans based on the marketing mix;
7. Apply global marketing strategies to improve return on investment.

PROGRAMME LEARNING OUTCOMES

Graduates of the BSc in Marketing will be able to:

1. Demonstrate effective oral and written communication skills by
   (a) composing professional quality business documents,
   (b) preparing and delivering professional presentations on business and marketing topics. (Life Skills)
2. Demonstrate knowledge of fundamental marketing theories, concepts, and management analytical tools applicable in the global marketplace. (Knowledge and Understanding)
3. Outline the components of a marketing plan that will meet the goals of a business or organisation. (Knowledge and Understanding)
4. Exhibit an understanding of ethics and social responsibility. (Life Skills)
5. Apply critical thinking skills to evaluate the impact of marketing strategies on the return on investment and goals of the organisation. (Application and Practice)
6. Demonstrate sensitivity in multicultural and diversity issues impacting consumer behaviour and operating in the global marketplace. (Application and Practice)
7.  Demonstrate an understanding of teamwork as it occurs in business situations. (Autonomy and Responsibility)
8. Effectively apply knowledge and skills in the functional areas of marketing a business or service. (Application and Practice)
9. Effectively apply knowledge and skills in Marketing Management and Information Systems (Application and Practice)
10. Effectively apply knowledge and skills in (a) quantitative decision making and (b) functional specialties of marketing management (Application and Practice)
11. Demonstrate career readiness through completion of a structured marketing project or research-based experience. (Application and Practice)

CAREER OPPORTUNITIES

Graduates in the BSc in Marketing programme will master the essential skills necessary to pursue careers as:

• Marketing Manager
• Marketing Communications Manager
• Brand Manager
• Sales Manager
• Promotions Manager
• Media Manager