Master in Marketing

    Country: France

    Duration: 1 Year or Less

    Program Level: Masters

    Country: France

    Duration: 1 Year or Less

    Program Level: Masters

Overview

The marketing paradigm has changed. Marketers are expected to adapt to fast changes in market demands and to become thought leaders when it comes to innovation, sustainability-driven value creation and product-led growth. Customer-centricity is not a buzzword: it is now a “must” for marketing profesionals.

To address these demands, the Master in Marketing program offers two specialized tracks:

  • Consumer and Luxury Track: Focused on more traditional marketing areas like consumer behavior, retail, and luxury management.
  • Product and Tech Track: Designed for tech-driven students aspiring to excel in product-led growth and customer-centric innovation.

To deliver compelling customer-centric value creation, students are challenged on both soft and hard skills learning.

Our goal  is to train the next leading generation of experts in marketing who excel in strategic thinking, data-driven decision making, product-led growth and digital innovation while displaying an entrepreneurial and sustainability-driven mindset.

OBJECTIVE

  • Carry out market visits (analysis of competition, clients and insights, company’s strengths and assets) and identify value creation opportunities (product innovation, product development, market expansion, business development)
  • Design and develop concepts backed by both a creative and a data-driven approach and turn them into new value propositions on the market (aligning brand vision and impact with the overall corporate strategy)
  • Craft and roll out go-to-market strategies and implement them, from developing products and brands to promoting and distributing them)
  • Elaborate and defend a marketing plan to pitch new value propositions and justify budget investments
  • Acquire the necessary customer-centric and product-led growth mindset to meet the fast-changing demands of product leadership roles

ASSESSMENT METHODS

  • Quizzes, exercices
  • Case studies
  • Business games and role-playing games
  • Action projects
  • Professional immersions
  • A master’s thesis (research paper)

Requirements

Hold a Bachelor or Master’s degree from an international institution

HEC welcomes applications from candidates of all nationalities who are fluent in English. They should also be recent graduates with a degree from a top institution in domains related to business administration, management, applied economics, or in other fields such as engineering, law, life science, and medical studies, etc.

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Tuition:

34,500.00 Approx.

Application Fee:
$250
$0
Country

Duration

Program Level

School

France Information
Country

Living Costs

$11,550 - $13,350/Year

Application Fee

$50 - $150

IELTS Requirement

6.0 - 7.0

Work Opportunities

Yes; temporary residence permit (APS) available

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