MEDIA & COMMUNICATIONS

The field of media and communications requires professionals with knowledge and skills in creative thinking, preparing news stories, using new media technologies and media production. This course will equip students with the expertise required to pursue a career in print or broadcast media, businesses with their own internal media departments, creative production boutiques and journalism. This course is ideal for students who favour a programme of study that will give a thorough foundation in core business and media related subjects such as, creative writing; marketing communications planning, television studies, news production and public relations.

The Bachelor of Arts Degree in Media & Communications from the University of the Commonwealth Caribbean (UCC), is so structured, to give successful participants an understanding of media operations; competence in oral and written communication as it relates to media and public relations; analytical and critical thinking skills for matters related to media relations, and an appreciation of new media technologies. The curriculum has been designed to include the most current trends, techniques and practices in contemporary media studies.

PROGRAMME LEARNING GOALS

This programme will:

1.  Apply historical and foundational concepts in media and communication to contemporary practices today;
2. Apply theoretical concepts, critical thinking and ethical principles in the field of media and communication;
3. Utilise communication tools and technologies in analysing, preparing and reporting for media and events;
4. Produce content that utilises creativity and contributes to knowledge, debates and change in society.

PROGRAMME LEARNING OUTCOMES 

Graduates of the Bachelor of Arts in Media and Communications will be able to:

1. Demonstrate effective oral and written communication skills by
   (a) composing professional quality business and media related documents,
   (b) preparing and delivering professional presentations on media related topics.
   (Life Skills)
2. Demonstrate knowledge use of information technology tools applicable to business productivity and media output. (Application and Practice)
3. Exhibit an understanding of ethics and social responsibility. (Life Skills)
4. Effectively apply knowledge and skills in the functional areas of media business. (Application and Practice)
5. Effectively apply knowledge and skills in Media Management, Communication  and Information Systems (Application and Practice)
6. Demonstrate career readiness through completion of a structured research or project-based experience. (Application and Practice).

CAREER OPPORTUNTIES

Graduates in the BA in Media and Communications programme will master the essential skills necessary to pursue careers as:

• Production Manager
• News Editor
• Media planner
• Manager of Public Relations
• Social Media Manager
• News Correspondent/Reporter
• Programme Researcher (TV/Video)
• Multimedia Specialist
• Public Information Officer
• Special Events Manager