The Search Engine Optimization (SEO) course is an online 11-hour program with five modules in partnership with the Digital Marketing Institute (DMI). With a focus on career-ready learning, this short course provides you with the opportunity to rapidly expand your SEO knowledge. Whether you’re considering changing job roles, are taking on a new project or are simply curious about the subject and want to learn more, this course will quickly get you up to speed with everything you need to know – from the fundamentals of SEO to implementing strategic SEO practices and evaluating the performance of SEO campaigns and content.
With its unique combination of self-paced instruction, practical toolkits, templates and real-world examples, the program offers quick and easy access to cutting-edge knowledge, skills and best industry practices, designed with the busy working professional in mind.
You can demonstrate your subject knowledge and proven credentials to employers and peers alike by receiving your globally recognized DMI Associate certification upon course completion.
WHO IS THIS COURSE FOR?
Search Specialists, Search Analysts, SEO Specialists, SEM Specialists and Analysts
PPC Search Managers, Heads of PPC Search, Search Managers and SEM Managers
Heads of Digital
Digital Marketing Managers and Digital Account Managers
Small Business Owners
Marketing Professionals
Product Managers
Entrepreneurs
Anyone looking to quickly upskill in SEO
WHAT CAN LEARNERS EXPECT?
Delivered through a blend of dynamic video presentations, interactive learning activities, essential readings, case studies and useful toolkits, this course will quickly make you familiar with the core principles of SEO and related best practices. The bite-sized structure of the course is specifically designed to fit around your lifestyle and commitments.
WHAT WILL YOU LEARN?
By the end of this course, you will be able to:
Improve your search engine ranking
Use SEO to improve website performance
Optimize on-page and content performance
Enhance off-page optimization and local SEO
Develop and implement strategic SEO practices
Evaluate the performance of SEO campaigns and content
Delivery:
Online
Requirements
To learn more about the requirements for this course, please start your journey by creating an account and submitting an application form. Our team will review your application and get back to you with the details.
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