Country: Canada
Duration: 1 Year or Less
Program Level: College Certificate
Country: Canada
Duration: 1 Year or Less
Program Level: College Certificate
The Strategic Relationship Marketing graduate certificate program gives you the knowledge and skills that employers value in the marketing industry, with a focus on customer relationship marketing (CRM) and customer experience (CX) strategies and techniques. Graduates can pursue exciting careers in customer-centric sectors such as telecommunications and media, not-for-profit, retail, financial services, digital agencies, and advertising.
The Strategic Relationship Marketing program addresses the growing need within today’s marketing industry for a new skill set – one that puts the customer first. Since modern marketing success depends on attracting and retaining new customers at all stages of their journey, this skill set is essential.
Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement. In the final semester, students work on a capstone project based on an actual business situation.
Here are some skills you’ll be able to show off after completion of the Strategic Relationship Marketing program:
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value. The work term occurs after the end of the second academic semester.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can, in turn, be added to your resumé.
In addition to on-the-job work experience, George Brown College endeavours to provide field education opportunities with real-world challenges and clients.
Applicants with international transcripts who do not provide English language proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.
Proficiency in English communications is necessary for success in this program.
| language proficiency Testing Program | Diploma/Certificate Programs |
Postgraduate Programs and Fast-track/ Bridges** | GBC Degree Programs* |
|---|---|---|---|
| George Brown English for Academic (EAP) Program | Level 8 | Level 9 | Level 9 |
| IELTS (Academic) | 6.0, minimum 5.5 in each skill band | 6.5, minimum 6.0 in each skill band | 6.5, minimum 6.0 in each skill band |
| TOEFL | 80 (online) minimum 20 in each skill band | 88 (online) minimum 22 in each skill band | 84 (online) minimum 21 in each skill band |
| MELAB | 80 | 85 | 85 |
| PTE (Academic) | 54, overall minimum 50 in each skill band |
60, overall minimum 55 in each skill band |
60, overall minimum 55 in each skill band |
| CAEL | 60 (overall) | 70 overall (writing 60) | 70 overall (writing 60) |
| Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency) | 169 or more (with no individual skill below 162) | 176 or more (with no individual skill below 169) | 176 or more (with no individual skill below 169) |
| George Brown Admissions Test (Mature applicants only) | Available | Available | Not Available |
CAD18,408.00 Approx.
| Country | |
|---|---|
| Duration | |
| School | |
| Program Level |
| Country | |
|---|---|
| Living Costs | $11,800 - $15,750/Year |
| Application Fee | $100 - $200 |
| IELTS Requirement | 6.0 - 7.0 |
| Work Opportunities | Yes; Post-Graduation Work Permit Program (up to 3 years) |
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